Future Pension Fund
Rebranding of one of the largest pension funds in Russia
NPF "Future" is one of the leaders of non-state pension insurance in Of Russia.
In 2019, the Fund's management team was completely updated. The NPF needed a rebranding to tell about new values and emphasize priorities.
Kendiz helped formulate a new marketing strategy and created a corporate identity that meets it.
A large number of business, presentation and marketing materials were developed.
The Agency has been providing constant marketing support to the Foundation for several years, maintaining the visual and verbal component of the NPF's activity at the proper level.
The new logo contains several metaphors that emphasize the values of the Foundation. It contains both development, a guiding star and a diagram - thoughtful financial planning and well-established business processes.
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